Guide for cross-border sellers
See what other countries are buying, live on TV shopping channels
TV shopping channels sell to millions of households every day, and many of them stream for free. For anyone selling across borders, they are a live window into what each market buys, how much it pays and which pitch works.
Why TV shopping channels are useful for product research
Airtime on a shopping channel is expensive, so what gets shown again and again is usually what sells. Watching a market's shopping channels for a few days shows you its current best-sellers, seasonal products and the price points shoppers accept.
- Products: which categories get the most airtime, and which items keep coming back.
- Prices and offers: price points, bundles, instalment plans, free shipping and limited-time deals.
- Selling points: the problems a product is shown solving, and the demonstrations that make it convincing.
- Presentation: the language, tone and hosts that work in that country, useful for your own listings and videos.
- Timing: what is pushed before holidays and seasons, often weeks ahead of online marketplaces.
How to watch them with Doubo
- Open the Doubo web player and choose the “Shopping” category, or open a channel from the table below.
- Filter by country to focus on the market you sell into.
- Watch at different times of day: daytime and evening slots often target different shoppers.
- Add the channels you follow to your favorites so you can check them in seconds every day.
- For long sessions, add the playlist to the Doubo app or any M3U player on your TV.
Free TV shopping channels by country
These shopping channels are made publicly available by their broadcasters and listed in Doubo’s free channel directory. The list updates daily.
What to write down
Keep a simple sheet for each market and fill it in every time you watch. After two or three weeks, patterns become obvious.
- Date, time, country and channel
- Product, category and brand
- Price, offer and payment terms
- The main selling point and the demonstration used
- How many times you have seen it on air
- Your notes: could you source it, and how would you position it?
Combine it with other signals
TV shopping shows what a broad, often older audience buys. Cross-check promising products with marketplace best-seller lists, search trends and social commerce in the same country before you commit to inventory.
Stay on the right side of the rules
Watching free channels is legal, but the products, brands and footage belong to their owners. Use what you see as market research: do not copy trademarks, product designs or video clips, and check certification and import rules for each country.
Questions
Is it legal to watch foreign TV shopping channels for research?
Yes. The channels listed here stream free to the public from their broadcasters. Use what you learn as research and respect the trademarks and copyrights of the products and footage.
Which countries have free TV shopping channels?
The table on this page lists every shopping channel in Doubo’s free directory, grouped by country, and it updates daily as channels are added or go off air.
How long should I watch before choosing a product?
A few sessions a week over two to three weeks is usually enough to see which products repeat. Then confirm demand with marketplace and search data in the same market.